Swimsuits and beach apparel and clothing are in Class #25. Toys, sporting goods, volleyballs swim fins, bodyboards, and surfboards are in Class #28. In the United States, the federal government has adopted the International Classification system. This on-line hunt is additional clarified by identifying the goods sought to be used or sold as trademarks are categorized by classification. The first step is to escort an on-line computer trademark hunt of the mark. In the clearance of a trademark, a two-step process is suggested. Ignoring this vital step can lead to a multitude of problems and expense. This clearance process cannot be overemphasized in its importance. The clearance of a trademark is the process of determining whether or not the trademark is available and is not being used by man else as a trademark. The option of a trademark is the first step that a merchant undertakes to originate an identity for his/her surfboard or swimsuit, etc. Examples face the surf/beach manufactures are the color "pink" for fiberglass insulation and "green" for dry cleaning pads. In addition, under clear circumstances "color" can be a trademark. In the U.S., trademark ownership are acquired straight through use (e.g., by selling or transporting your product in manufactures with the mark attached or on a label). An example of a service mark is Espn® for the "entertainment services, reporting and sports programming services rendered straight through the medium of television." Such a service mark as Espn® can also be exploited and serve as a trademark (i.e., for clothes (shirts, hats, sweaters, vests) prerecorded videotapes beach bags, beach towels, etc.). A logo or design such as the celebrated Coppertone girl and the dog is an example of a 'design' mark. "Tan Don'T Burn" is an example of a 'slogan' mark. Coppertone® and Speedo® are perfect examples of 'word' marks. This record will highlight some celebrated trademarks in the sun, sand & surf and will briefly address the legal and business issues with respect to the selection, clearance and registration of such trademarks.Ī trademark (or mark) is defined as any word, symbol, slogan, or device (such as a design), or a aggregate of them, used by a maker or merchant to identify his goods or services and to distinguish them from those manufactured, sold or serviced by others. Not far behind in this consumer petri dish of sand and capitalism is the need to opt a trademark by which the item exploited will be known, e.g., Hobie® surfboards, O'Neill® wetsuits, Oakley® sunglasses, Baywatch® wristwatches, Mikasa® volleyballs, and Coppertone® sunscreen and tanning lotions. Sounds like an additional one summer day at the beach! To the savvy, business entrepreneur, however, these beach accessories/necessities are the breeding ground for industrial exploitation. Surfboards, swim fins, wetsuits, t-shirts, swimsuits, sunglasses, sunscreen, bottled water, sandals, umbrellas, towels, volleyballs, ice chests. India's Sunni Ulema Board, a Muslim organization, issued an edict in October 2005 demanding Sania to cover up while her tennis matches, and described her tennis clothes as "un-Islamic." Indian player Sania Mirza was recently in the eye of a storm due to her midriff-baring tennis attire. These little skirts look great when worn with strappy wedges, Speedo sandals or even round-toed pumps.Īlthough fashionistas and others in the know often utter that for pleated and multi-layered skirts, the shorter the better, it is advisable to keep the distance at mid-thigh and team tennis skirts with a modest sports t-shirt if you intend to wear it for a serious game of tennis. Fashion critics propose not to pair it with sneakers off the court. This is a very informal sporty style, so it is best to pair tennis-inspired skirts with preppy items like the superior polo shirt or a tennis tee. Tennis skirts are now available in a variety of sporty colors, silhouettes and cuts, and look phenomenal in soft and vibrant hues like peach, aqua, olive green and ruby red. The flirty, pleated white skirt may be determined a superior in the strictest tennis circles but you could alternatively add a little punch to your sporty wardrobe by going in for some lively fashion variations. The 'tennis whites' look, however, is passé. This fashion-forward key constituent of the preppy trend will make you look sporty chic when a casual look is in the cards. If you are not that keen on wearing the ubiquitous mini skirt that is being forecasted as a sure-fire fashion staple for Spring 2006, summon up your inner athlete and go with a short, pleated tennis-inspired skirt made of comfortable, wearable sweatshirt fabric instead.
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